Ulla Hentze has worked as a designer throughout her life. In 2005 she started designing shoes and she traveled to China every season and found out that it is very difficult to be a small company in China. Much of the world’s shoe production takes place in China, but Chinese factories are for large productions. english
Verdena outside China is changing all the time and in Europe, the demand is new styles and developments every season. Because prices are low, there is not much room for development and although many Chinese are highly competent, it is not possible to exploit this.